AP Food Ingredients | Food Ingredient Marketing

See What's Working | Blog

Recent posts from the Anderson Partners' Food
Ingredients blog, See What's Working.

May 11, 2012

Nu-Tek Executives See Different Attitudes on Sodium Reduction

May 3, 2012

Sodium Reduction Pressure Increases on Food Manufacturers

April 25, 2012

Consumers Reducing Sodium

April 4, 2012

America's Best Bakery Contest from bake Magazine

March 28, 2012

Celebrity Chefs Rule at RCA

March 21, 2012

Bioenergy Ribose Landing Page Features Applications

Industry News

Posted: May 18, 2012

Food Truck Fad Comes to Fine Hotels Hawking Restaurant Fare

Forget room service. Hotels' latest food entree is putting it in trucks and delivering it on the street. Food trucks and temporary pop-up restaurants have become ubiquitous on American streets. READ MORE

Posted: May 17, 2012

Truvia Expands with Baking Blend

The Truvia brand is expanding with the introduction of Truvia Baking Blend, a blend of Truvia natural sweetener and sugar with 75% fewer calories than sugar. READ MORE

Posted: May 16, 2012

Soup, Salads Showing Strength on the Menu

Away-from-home soup and salad purchases are on the rise, according to market researcher Technomic. In fact, 62% of consumers order soup at least occasionally during restaurant visits, up from 43% two years ago, and 76% of consumers purchase salad away from home, up from 66%. READ MORE

Posted: May 15, 2012

TCBY Launches Pre-packaged Frozen Yogurt

The Country’s Best Yogurt (TCBY) has partnered with Spring Creek Holdings to introduce a new line of pre-packaged frozen yogurt, “TCBYGrocery,” at approximately 10,000 stores nationwide, including Wal-Mart Stores, Super Target, A&P, Stop & Shop, Food Lion and Giant. READ MORE

Best Practice Research Report for Food Ingredient Marketers

A detailed analysis of marketing communications in the food ingredient industry.

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Best Practices

Anderson Partners routinely highlights opportunities for our clients by researching, developing and analyzing best practices. Each year, we review food ingredient marketing communications industry-wide—trade pub ads, online activity, national trends, trade shows, published and syndicated research reports, and more—to uncover industry best practices.

Focus on Applications

Focus communications on specific applications that customers can develop using your product—demonstrating the added value of the ingredient. MORE
Brand Product Sample Packaging

Turn product sampling into customer communications with branded sample labels and packaging—placing targeted messaging right in the customer’s hands. MORE
Present Applications in the Customer’s Brand

Present application ideas that demonstrate how the ingredient might look in the customer’s brand and packaging—helping the customer visualize the end product. MORE
Create Trade Brand Names for Premium Products

Differentiate your premium, value-added ingredient product from other commodity products—creating a distinct brand identity. MORE
Use E-mail Marketing to Generate Sales Leads

Penetrate customer companies with targeted e-mail marketing—tracking results and providing sales leads. MORE

Anderson Partners Advertising | Food Ingredients