See What's Working | Blog

Recent posts from the Anderson Partners' Food
Ingredients blog, See What's Working.

Industry News
Posted: May 22, 2013

Kraft Adds Philadelphia Cream Cheese Products

Kraft Foods Group, Inc. is introducing Philadelphia Snack Delights, a reduced-fat cream cheese dip in five flavors: dark chocolate, milk chocolate, white chocolate, cinnamon and caramel. The product will be available nationwide beginning April 15. READ MORE

Posted: May 21, 2013

Researchers Develop Process For Lower-Fat Chocolate

New technology has been shown to reduce fat in chocolate by up to 50%. During a meeting of the American Chemical Society, a nonprofit scientific organization, researchers presented a process that uses fruit juice in the form of micro-bubbles to retain chocolate’s velvety texture while replacing some of the cocoa butter and milk fats. READ MORE

Posted: May 20, 2013

Review Links Potassium to Reduced Blood Pressure

Increasing intake of potassium led to a reduction in blood pressure in people with hypertension and had no adverse effect on blood lipid concentrations, catecholamine concentrations or renal function in adults, according to results of a systematic review and meta-analyses published on-line April 5 in the British Medical Journal.  READ MORE

Posted: May 17, 2013

Meta-Analysis Links Salt Reduction to Blood Pressure Drops

A reduction in salt intake for four or more weeks led to significant falls in blood pressure in both hypertensive people and those with normal blood pressure, irrespective of sex and ethnic group, according to a meta-analysis of randomized trials published on-line April 5 in the British Medical Journal. READ MORE

Best Practice Research Report for Food Ingredient Marketers

A detailed analysis of marketing communications in the food ingredient industry.

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Best Practices

Anderson Partners routinely highlights opportunities for our clients by researching, developing and analyzing best practices. Each year, we review food ingredient marketing communications industry-wide—trade pub ads, online activity, national trends, trade shows, published and syndicated research reports, and more—to uncover industry best practices.

  1. Focus on Applications
  2. Brand Product Sample Packaging
  3. Present Applications in the Customer’s Brand
  4. Create Trade Brand Names for Premium Products
  5. Use E-mail Marketing to Generate Sales Leads