Best Practices

Brand Your Product Sample Packaging for Maximum Impact

The Challenge:

To make a lasting impression among the customers and prospects who receive your samples.

The Best Practice:

Brand products in sample packaging.
Ingredient samples routinely arrive in plain baggies or boxes with simple product labels. Make your samples unforgettable with branded labeling and unique packaging. You'll not only reinforce your brand, you'll put a targeted sales message right into your customer's hands.

Our Recommendation in Action:

You want your samples to be given more than just a cursory glance. You also want your samples and your company name to be remembered.

When creating sample packaging for Tree Top, Anderson Partners developed materials that incorporated Tree Top's brand standards, along with engaging graphics and a strong marketing message. The samples featured foldout labels with nutritional data information and labels which clearly defined each product's name and description. The package was sealed with tape that carried the message, "open, innovate, create" to further engage their customers. Other packaging recommendations are to include sales literature and collateral that tell more about the product, your company and additional product lines available.

Our Approach to Best Practices:

Anderson Partners routinely highlights opportunities for our clients by researching, developing and analyzing best practices. Each year, we review food ingredient marketing communications industry-wide—trade pub articles, online activity, national trends, trade shows, published and syndicated research reports, and more—to uncover industry best practices.