Anderson Partners Advertising | Food Ingredients

Client:

Gilroy Foods & Flavors and ConAgra Mills

Project:

Follow-up Email

Gilroy Foods & Flavors and ConAgra Mills hosted a customer event at RCA and sent a follow-up email to patrons who attended, as well as one to those who did not. Each email colorfully reiterated the menu innovation demonstrated at the event, and encouraged both parties to contact for more details.

Best Practice:

Use E-mail Marketing to Generate Sales Leads